A brand system for a robotics company

Cronos builds robotic arms for small factories and had grown to forty engineers with a logo drawn in 2019 and a website nobody could update.

We spent the listening day on the factory floor. The mark came from the arm itself: a joint, drawn as two strokes. The type system runs on one variable face so the engineering team’s documentation and the marketing site look like the same company. The site shipped in three weeks on a system the engineers edit from a Markdown file. They have published forty pages since without asking us anything.