Project

Making a freight dashboard readable at 5am

Dispatchers start before dawn; the interface was redesigned for the light, the hour and the hand that uses it.

Northline Logistics
2024
Product design
Making a freight dashboard readable at 5am

The story

Northline’s dispatchers start at five in the morning and were working in an interface designed for a daylit office.

We sat with them before dawn. The redesign is for the light, the hour and the hand: a dark scheme by default, larger targets, the three numbers that matter at the top, and nothing that needs a second look. Support tickets fell 41 percent in the first two months.

The outcome

41%fewer support tickets
Client
Northline Logistics
Year
2024
Services
Product design
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