
Project
Making a freight dashboard readable at 5am
Dispatchers start before dawn; the interface was redesigned for the light, the hour and the hand that uses it.
Northline Logistics
2024
Product design

Gallery



The story
Northline’s dispatchers start at five in the morning and were working in an interface designed for a daylit office.
We sat with them before dawn. The redesign is for the light, the hour and the hand: a dark scheme by default, larger targets, the three numbers that matter at the top, and nothing that needs a second look. Support tickets fell 41 percent in the first two months.
The outcome
41%fewer support tickets
- Client
- Northline Logistics
- Year
- 2024
- Services
- Product design

