Project
Art direction for a fintech launch
One identity that holds across twelve countries, a launch film and a motion language the in-house team now owns.
Vanguard
2025
Brand identity, Motion
Gallery
The story
Vanguard launched a payments product in twelve countries in one quarter and needed one identity that held in all of them.
We built the system around a single mark and a motion language that works without words, so the same launch film ran in every market with only the captions changed. The in-house team now owns the system and has launched three more markets on it.
The outcome
12markets launched on one system
- Client
- Vanguard
- Year
- 2025
- Services
- Brand identity, Motion
